Blaine is the new diffusion line of Harmont & Blaine, a product extension characterized by a specific focus that differentiates it from other collections without ever disconnecting it from the brand's philosophy, values, and DNA, following a commercial diversification strategy based on the concept of "smart style + smart price." The brand's creative codes and stylistic standards such as color, attention to detail, versatility, comfort, contemporaneity, and sustainability remain the cornerstones of each collection, offering a wardrobe inspired by the Italian lifestyle, always the brand's chosen setting. Blaine is the new style of the metropolitan lifestyle, dynamic, punctual, and assertive, like the graphic design chosen for the new B logo.